"The questioning of the photograph in its relation to reality, the interrogation of representation, the famous crisis of representation, really took place before digital technology. Digital technology is not the villain here, it simply offers another dimension."

In the world of high speed internet and advancements, that gets faster by the second everything ought to cause an impact. If there is no jolt, no sentiment in something, it can be as easily be cast aside. The primary ethic is no longer just aesthetic, something more is required

Photography today, is sorted into several different genre. Each subject shares its own variety of excellent photographs. We live in the age of contemporary arts, where there are no set boundaries; open space, adventurous aims and anything distinct shoots through the roof. We are no longer blindly following the same roads. Conceptual photography is a genre in photography that follows such a pattern. Conceptual photography is one that exemplifies a creative idea, and visualizes it. Nowadays, the internet is bustling with example of conceptual photography. My research however has lead me to categorize it under three things

· Conceptual and candid Photography; a right picture clicked at the right time, demonstrating perfectly natural expressions and sentiments. 

· Conceptual and Art directed Photography; Photographs that are set in an arrangement to depict certain expressions or emotions to involve the observer.

· Conceptual and Edited Photography; pictures involving your certain daily like photography, shopped on with distinct faces to create expressions. Its basic purpose is to illustrate an idea and brings illustration and Photography under a single roof. 

Conceptual photography brings Creation, alteration and recreation of images together. Even though, containing surreal elements, a picture can present and highlight issues. It is, at the end, left to the photographer to highlight it as a metaphor or otherwise, clearly enough for the observer to grab. Sky’s is the limit, may it be pure photography or a merger of genres. If you get your concept through to the viewer, you are making a difference.

-Momina.